Global Standard Glossary

A registered or unregistered trademark or other sign other than the GOTS Signs.
The term, in context, can also refer to an organisation that controls the design, development, and purchase of final products for sale under their own name. In that context, brands may sell to wholesalers, retailers, or directly to consumers. This does not include organisations who sell a branded intermediate product for use in further processing steps.

Owner of a Brand.